Tourism captains from the region are facing a daunting task of getting enough clientele to sustain their key attractions until foreign visitors from their main source markets return.
In East Africa, tourists come to relax on the pristine white sands of Zanzibar and Diani, while others gather to watch the great migration of the wildebeest from the safari-rich plains of Serengeti in Tanzania to Kenya’s Maasai Mara.
The region’s rich flora and fauna has something for everyone looking for adventure or relaxation.
But for much of the year, thanks to the Covid-19 pandemic, there were hardly any safari vehicles driving through the endless plains searching for a glimpse of wildlife.
Save for a few zealous tourists from Europe, the US and Asia, who had pre-booked their travel between September and December, tourism players are largely banking on domestic and regional travellers to keep the industry alive as they work towards recovery.
At the recent Africa Tourism Leaders Forum (ATLF) in Kigali, tourism industry players said the earliest the industry could recover from the effects of Covid-19 is in two years.