Beijing launches global campaign for winter tourism

Sumary of Beijing launches global campaign for winter tourism:

  • A global promotional campaign titled “Great Wall Hero 2021—Beijing Winter Charms” kicked off at the National Speed Skating Oval in Beijing on Thursday, aiming to promote winter tourism of Beijing from various aspects such as ice and snow leisure sports, cultural exhibitions and performances, local cuisine and New Year folk customs.
  • During the event, three different tourist routes were recommended which tourists can enjoy during the Beijing Winter Olympics in February next year.
  • The names of the three routes are “Exploring the Double Olympic City of Beijing”, “The Nature Tour at the Foot of the Great Wall” and “A Trip to the Snow Town of Zhangjiakou”.
  • As the fifth year of its running, the global “Great Wall Hero” campaign has endeavored to promote the cultural and tourism resources of Beijing through internet celebrities on overseas social media platforms.

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