Sumary of The rapid rise of ‘red tourism’ in China:
- (CNN) — Growing up in Guang’an, Zhang Yiwen always felt a closeness to late Chinese leader Deng Xiaoping, who spent the first 15 years of his life in her home city in the country’s western province of Sichuan..
- Zhang tells CNN, using the local nickname for the man who, as paramount leader from the late 1970s until his death in 1997, is credited with modernizing and opening up China..
- program, one of several initiatives from the Chinese government to improve and highlight the country’s rapidly booming “red tourism”.
- Ministry of Culture and Tourism officials handpicked 100 of the country’s top tour guides working in so-called “red sites”.
- has been around for decades, it wasn’t officially included in the country’s national tourism plan until 2004..
- have expanded greatly across the country in recent years — spotlighting everything from memorials to the Communist revolution to trees planted by Communist leaders..
- Pandemic gives ‘red tourism’ a lift With the global travel market still hindered by the pandemic and Chinese tourists forced to stay home, domestic travelers have given the “red tourism”.
- The timing couldn’t be better for travel industry players hoping to capitalize on this growing segment, with the country gearing up to celebrate the 100th anniversary of the founding of the Communist Party in July….