Maldives Kicks Off Marketing Campaigns in The Middle Eastern Market

maldives kicks off marketing campaigns in the middle eastern market

Sumary of Maldives Kicks Off Marketing Campaigns in The Middle Eastern Market:

  • Al Rais to promote Maldives as a safe haven and the most preferred destination of choice for travelers throughout the Middle Eastern market..
  • From 10th March 2021 until 19th June 2021, Visit Maldives will collaborate marketing campaigns with the acclaimed travel marketplace Wego..
  • Wego is one of the largest travel marketplaces throughout the Middle East, North Africa, India and Southeast Asia..
  • The platform provides powerful yet intuitive technology that automates the process of searching and comparing results from a database of hundreds of airline, hotel and online travel agency websites..
  • Furthermore, the company will also utilize search engine marketing and optimization to increase direct traffic and engagement with content related to Maldives..
  • The campaign with WeGo is expected to generate approximately 1.5 million online advertising impressions and ensures to convert these impressions into bookings and interest for Maldives..
  • In addition to this, Visit Maldives has also initiated a marketing campaign with Sky News Arabia on the 3rd of April 2021..
  • Sky News Arabia is the top international TV channel for Arabs reaching more than 35 million viewers across various platforms through TV, radio, and digital media alongside collaborations with airline and hotel partners..
  • Ultimately, the campaign adheres directly with the Middle Eastern strategies to promote Maldives by using Arabic language in marketing communications..
  • The campaign with Al Rais would include online promotions, competition campaigns, holiday packages and other additional contributions..
  • With a joint audience of more than 50,000 Instagram, Twitter and Facebook followers, the planned promotional activities on social media will increase awareness among Emiratis about Maldives as a safe and desired travel destination….

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