new asian american bakeries find bicultural sweet spot

Sumary of New Asian American bakeries find bicultural sweet spot:

  • For some Asian Americans, the dim sum cookie at Sunday Bakeshop here will taste like childhood.
  • But bite into the creamy, red bean center and it’s reminiscent of the fried, filled sesame balls served at a Chinese dim sum restaurant.
  • The baked goods that Lau’s team churns out — like hojicha chocolate croissants and Chinese White Rabbit candy cookies — aren’t going to be found in any bakery in Asia.
  • The experience of being an immigrant kid in between two very different cultures is what inspired the name and concept behind Third Culture Bakery, a few miles away from Sunday Bakeshop, in Berkeley.
  • The operation has blossomed, with two locations in Colorado and a second San Francisco Bay Area store planned.
  • It’s what feels natural and authentic, said Deuki Hong, 31, whose Sunday Family Hospitality Group launched Sunday Bakeshop, and who loves Lau’s outside-the-pastry-box thinking.

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