San Miguel to Jollibee – how the Philippines’ finest brands took over the world, from fast food …
For a business, going global usually means one of two things. Either your citizens have flocked to different countries so you expand to continue to serve them, or spreading awareness of your brand abroad provokes demand from locals. From the moreish pour of San Miguel lager to Jollibee spreading the famous “chickenjoy”, these home-grown brands from the Philippines have made a mark internationally, often for both reasons.5 Filipino...
