San Miguel to Jollibee – how the Philippines’ finest brands took over the world, from fast food …

For a business, going global usually means one of two things. Either your citizens have flocked to different countries so you expand to continue to serve them, or spreading awareness of your brand abroad provokes demand from locals. From the moreish pour of San Miguel lager to Jollibee spreading the famous “chickenjoy”, these home-grown brands from the Philippines have made a mark internationally, often for both reasons.5 Filipino...

El Salvador

Commercial flights leaving El Salvador have mostly been suspended, but unscheduled flights may become available at short notice. If you're remaining in El Salvador, follow the advice of local authorities. There’s a nationwide quarantine. You can only leave your accommodation in limited circumstances. If you do go outside, you must wear a face mask at all times. If you don't comply with movement restrictions, you could be jailed...

Tourism Is Up

By VIANCA GAMBOA BEST OF TOURISM RCM Lala Ventura-Lazaro, DENR secretary Roy Cimatu, Ariel Abriam, president Jackie Rodriguez, Marie Venus Tan, RCM president-elect and chairman Bobby Joseph, Sol Aragones, and Bernd Schneider Tourism plays a major role in accelerating a country’s economic development, brand value, and image, but a landscape is just a picture without its preservers—proactive individuals who bridge the gap between the Philippines and our strong...
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