Sumary of Visit Maldives begins media events to boost destination visibility in Switzerland and Austria:
- Visit Maldives begins media events to boost destination visibility in Switzerland and Austria.
- These media events by Visit Maldives provide the opportunity to promote the destination as a safe haven for travellers from the Swiss and Austrian markets, by relaying the latest information of the destination to travel trade professionals active in these markets.
- During these events information on the latest travel guidelines and safety measures, product information on (resorts, hotels, guesthouses and liveaboards), and information on the services and experiences unique to the Maldives will be provided to the attendees.
- The events are held in line with Visit Maldives’ strategies for the Swiss and Austrian markets and are based on utilizing ambient brand advertising to strengthen destination branding and focused advertising and promotion of products and experiences.