Holiday-starved Brits are desperate for winter break – and Lapland is top of the list

holiday starved brits are desperate for winter break and lapland is top of the list

Sumary of Holiday-starved Brits are desperate for winter break – and Lapland is top of the list:

  • Four in ten also claim they prefer a winter trip than one during summer months.
  • Other winter wonderlands adults would like to experience include The Alps, Iceland and St Moritz in Switzerland.
  • The research was commissioned by Admiral Travel Insurance, who have launched a Ski Festival Finder tool on their website to help would-be winter travellers find winter events around the world.
  • “But there is a growing appetite for people to get out of their comfort zones and try something new, which is where ski festivals can really take centre stage.
  • “Our results found there is a definite and growing appetite for winter trips, and not just to get some winter sun – Brits want to have fun in the snow.
  • ”Seeing the northern lights – possible in northern locations like Finland, Norway and Iceland – is the top bucket list item for adults, chosen by 43 percent of survey respondents.

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