Sumary of Behind The Scenes: It’s Maximalist And Magical – The New Beaverbrook Town House In Chelsea:
- (Credit: Beaverbrook Town House) Streets are suddenly abuzz with people again, bars have a fizz of energy, start-ups and pop-ups are back, and, on the hotel scene, a whole tranche of openings are happening apace.
- One of the most exciting of these is the new Beaverbrook Town House, found on Sloane Street, which threw open its doors two weeks ago.
- The property is the much-anticipated outpost of the quintessential English country house hotel that is Beaverbrook.
- Once the home of Lord Beaverbrook, press baron and wartime MP, the Surrey hotel, found on a rambling estate, expertly brings to life the spirit of the Roaring Twenties.
- (Credit: Beaverbrook Town House) MORE FOR YOU Opened in partnership with Cadogan – the historic property investor and developer – the new hotel has been carved out of two Georgian townhouses (originally commissioned by Charles Sloane Cadogan, 1st Earl Cadogan, at the end of the 18th century) to the tune of £25 million.
- Beaverbrook Townhouse’s interiors – by Nicola Harding (who also designed The Garden House at Beaverbrook) in collaboration with Sir Frank Lowe (Beaverbrook’s creative director) – do not hold back on colour, cosiness or sumptuousness.