St. Regis Hotels & Resorts
As pent-up demand for travel continues to build, St. Regis Hotels & Resorts is getting ready. The luxury brand will nearly double its resort portfolio by 2024, unveiling nine new properties in destinations that include Bermuda, Aruba, Jamaica, the Dominican Republic and Marrakech.
The company is evolving to meet the needs of today’s traveler with the help of George Fleck, who joined St. Regis in September as its vice president and global brand leader. Fleck oversees the brand’s nearly 50 hotels and resorts throughout the world, leading all efforts around service, design and marketing. Born in Germany, Fleck began his career with parent company Marriott International in 2016, after spending nearly 15 years with Starwood Hotels & Resorts.
Forbes Travel Guide caught up with Fleck while he was at The St. Regis Bermuda Resort to help the new property prepare for its May debut. He shared what to expect at the Bermuda hotel, some changes in store for the brand’s future and the iconic St. Regis hotels everyone should visit.
George Fleck oversees service efforts for the brand.
Has the pandemic prompted any long-term changes within the St…