Sumary of New sales leadership for Sofitel Dubai the Palm:
- Sofitel Dubai the Palm has announced the appointment of Yeliz Hisman to the role of director of sales and marketing at the property.
- She is an industry veteran, with a rich career spanning across 17 years, channelling the sales and marketing departments of renowned hospitality brands across the Middle East and Europe.
- At Sofitel Dubai the Palm, Hisman will be responsible for managing the overall marketing and sales programs, comprising annual budgets, revenue and distribution management for the five-star luxury property.
- She is highly experienced in managing business relationships with partners, process structuring and strategically allocating budgets to ensure successful mobilisation of various units and process start-ups across different locations.