Sumary of Breaking Travel News investigates: Bend or break – customers push back on brand standards:
- Before last year it was clear that Millennials wanted a seamless mobile experience, what was quite interesting, was that as the year progressed, it was the 60-plus generation who wanted to check in online, who were suddenly looking to not have this close personal contact..
- And this trend isn’t just seen within age groups, we’re seeing more and more luxury hotels committed to giving guests options around their preferred methods of checking in and engaging with them, for example the Dylan Amsterdam..
- The growth we’ve experienced at Mews is because hoteliers are looking for that agility, and the ability to offer guests options..
- This flexibility, with the technology a hotelier can choose to implement, means that delivering those guest experiences that drive loyalty and lifetime value, through the options provided, is simple and easy…