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World Ski Awards reveals finest ski brands of the year

World Ski Awards – the global initiative to recognise and reward excellence in ski tourism – has unveiled the winners of its 2020 programme to coincide with its inaugural World Ski Awards Winners Day.

Winners include Europe’s highest ski resort, Val Thorens, voted ‘World’s Best Ski Resort’, thanks to its winning combination of snowsure pistes and extensive slopeside accommodation.

Sleek urban design amid a spectacular alpine helped Switzerland’s W Verbier to capture ‘World’s Best Ski Hotel’, while Chalet Zermatt Peak, sitting in the shadow of the majestic Matterhorn, claimed ‘World’s Best Ski Chalet’.

New arrival on Japan’s luxury ski hospitality scene, Park Hyatt Niseko Hanazono, took ‘World’s Best New Ski Hotel’.

Meanwhile the divine opulence of Verbier’s Chalet Marmottière was acknowledged with the newcomer accolade for ‘World’s Best New Ski Chalet’.

Switzerland’s LAAX, home to deep powder and the world’s biggest halfpipe, was named ‘World’s Best Freestyle Resort’.

Ski Dubai picked up ‘World’s Best Indoor Ski Resort’ and Austria’s sumptuous Aurelio Lech collected ‘World’s Best Ski Boutique Hotel’.

The results follow a year-long search for the world’s leading ski travel, tourism and hospitality brands.

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Votes were cast by ski industry professionals and ski consumers, with the nominee gaining the most votes in a category named the winner.

Sion Rapson, managing director, World Ski Awards, said: “Our winners represent the very best of the global ski travel and tourism sector and my congratulations to each of them.

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