Dispatches from the grassroots: Farmerama and the new wave of food media

dispatches from the grassroots farmerama and the new wave of food media

Sumary of Dispatches from the grassroots: Farmerama and the new wave of food media:

  • Barratt was until recently deputy CEO at the Open Knowledge Foundation, Revell works full-time as a video producer, and Rose is an app developer who builds tools for farmers and wine producers to monitor their fields, orchards and vineyards.
  • ”Founded in 2015 by Barratt and Rose in the wake of a farming and tech festival, Farmerama Radio was originally created to be “by farmers, for farmers”: dispatches from the field, designed to help the disparate farming community share knowledge.
  • ”On the back of Cereal’s success, the team was offered funding and mentorship from Farming the Future, a charitable fund that supports innovative projects around British agriculture, with the aim of developing something around Covid’s impact on food supply.
  • Dee Woods, a food and farming activist who sits on the fund’s advisory board, encouraged the team to think bigger.
  • Their end result shows Britain’s food system in its totality: multiracial, multiregional, urban, rural, local, national.
  • , with Col Gordon – a Scottish farmer’s son who helped source stories for the team – stepping forward as the series’ lead character.

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