Sumary of Facebook to de-emphasise political posts on news feed in move that could diminish right-wing media influence:
- While most news publishers rely on Facebook traffic as a key part of their business model, conservative news outlets generally benefit most as “right-wing populism” is more engaging, according to a Facebook executive quoted by Politico.
- The company’s chief financial officer David Wehner said during a January earnings call that the political content was “extremely small” and in the “low single-digit for revenue” during a quarter that included the US presidential election between Donald Trump and Joe Biden.
- “So no, it’s not factoring in on either the ad side or the engagement side in our outlook,” Mr Wehner said.
- A high ratio of comments to a low number of likes is generally considered a sign of negative user response to a post.