Sumary of Government pledges new rail pass and vouchers for key attractions in domestic tourism push:
- A new domestic rail pass and money-off vouchers for key attractions are part of the government plan to boost the beleaguered British tourism industry..
- The Tourism Recovery Plan, laid out today by the Department for Digital, Culture, Media and Sport (DCMS), aims to recover domestic tourism to pre-pandemic levels by 2022 and international tourism by 2023..
- Recommended Key to the plan is a new rail pass, due to be launched later this year, which will offer visitors flexible travel across the country and provide discounted entry to tourism attractions, much like the existing BritRail pass..
- The other headline initiative is the £10m National Lottery Days Out scheme, due to be launched this autumn, which will give players the chance to claim vouchers for tourist attractions across the UK between this September and March 2022..
- In addition, the government said it had earmarked £19m for marketing Britain cities and towns, which have been particularly hard hit by the pandemic..
- Next year is set to be a busy 12 months for inbound tourism, with the Queen Platinum Jubilee (and additional bank holiday), Festival UK 2022 and the Birmingham 2022 Commonwealth Games, which will spur its own regional tourism campaign..
- “Our brilliant tourism sector is one of our country greatest assets, making a huge contribution to our economy and delivering jobs across all communities,”.
- “The Tourism Recovery Plan is our blueprint for how the sector can build back better from the pandemic, even faster than forecasts predict….