InMotion Moves Across The Atlantic Following Major Store Wins At British Airports

inmotion moves across the atlantic following major store wins at british airports

Sumary of InMotion Moves Across The Atlantic Following Major Store Wins At British Airports:

  • InMotion at Miami Airport, but coming en masse to the U.K.
  • [+] Greenberg/Education Images/Universal Images Group via Getty Images) Jeffrey Greenberg/Universal Images Group via Getty Images North America’s biggest airport-based digital accessories retailer InMotion will land in the U.K.
  • later this year following its parent company WHSmith winning contracts to run 18 technology stores across some of the biggest airports in the U.K.
  • Seventeen of the 18 stores are currently operated by the electronics retailer Dixons Carphone.
  • The Dixons departure was the perfect opportunity for convenience and news retailer WHSmith to bring InMotion—a company it bought in November 2018—to the U.K.
  • InMotion currently has one small store at Leeds Bradford Airport.
  • WHSmith is believed to be in discussions for several more Dixons Travel sites at British airports so the InMotion portfolio could easily rise into the mid-20s by the end of the year.
  • In a statement, WHSmith noted: “In a fully recovered travel environment, we anticipate these stores—which will sell a combination of premium products from brands like Apple and Samsung as well as tech accessories—will deliver sales of about £60 million ($83 million) per year.” Against that, the retailer is expecting to incur capex and working capital investment of about £15 million in the financial year ending August 2022 to get these new stores up and running.

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