Sumary of VisitEngland expands domestic tourism campaign:
- VisitEngland is stepping-up its UK-wide ‘Escape the Everyday’ campaign to drive domestic day trips and overnight breaks as the summer holidays begin.
- The campaign, first launched in September, highlights the quality destinations, visitor attractions and experiences on offer across the UK to build back demand for domestic breaks and boost consumer confidence as restrictions lift.
- ” The £5.4 million campaign kicks up a gear from this week with the launch of more than 1,200 digital billboard adverts showcasing activities and experiences in cities across the UK as well as advertising on radio, digital audio and podcast platforms.
- VisitEngland director, Andrew Stokes, said: “As we emerge from lockdown, reconnect with family and friends and with international visitors slower to return, now is the time to book a domestic city break and also support our local businesses, attractions and destinations as they start to rebuild.