Visit Maldives commences a year-long campaign with Connoisseur Circle – an exclusive magazine for
luxury hotels and destinations worldwide targeting an elite audience of travel enthusiasts in Germany,
Switzerland and Austria.
The campaign will use a multitude of platforms in both the online and offline channels of the publication
in order to promote the Maldives as a safe haven and uplift the destination presence for the luxury market.
The components of the campaign are distributed throughout the year which includes, advertorials in the
print magazine, editorial stories in e-magazines, posts and promotional clips on social media, website
banner display and features in newsletters.
Maldives is also nominated as the Best Luxury Destination
for the Year by the Hospitality Awards organised by Connoisseur Circle. Over 30,000 consumers are
reached through the online channels with 43,500 users on their social media platforms. Additionally,
47,000 copies in Germany, 9,000 copies in Switzerland and 25,000 copies in Austria are circulated
reaching many high-income earners.
7,386 visitors from Germany, 5,189 from Switzerland and 2,235 from Austria arrived in Maldives till