Eduardo “Lalo” González, the grandson of Don Julio González of the iconic Don Julio tequila brand, … [+] has launched his own brand, LALO.
What began as a small, private batch tequila made for friends and family in Guadalajara has grown into a recognized, sought after brand in Mexico and the U.S.
LALO tequila, named after co-founder and maestro tequilero Eduardo “Lalo” González, the grandson of Don Julio González of the iconic Don Julio tequila brand, launched last year in the U.S. after several years of development and a tremendous reception at home in Guadalajara. Since its launch, the brand has seen a fast, increasing growth in just a few months.
González and LALO co-founder David R. Carballido have been friends since their early teens, and had worked separately in the tequila industry for more than a decade. They reconnected when the latter was working on a new tequila for Don Julio, and reached out to González to learn more about his family.
Upon sharing stories of his grandfather and the tequila-making process, they realized they shared similar ideas about how tequila should be made and decided to create their own brand…