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Government to plug ‘Wellness Sandbox’

Sumary of Government to plug ‘Wellness Sandbox’:

  • Hua Hin, Prachuap Khiri Khan, on Nov 8, 2021. (Photo: Tourism Authority of Thailand (TAT) The government is set to promote Hua Hin and Cha-am as Thailand’s “Wellness Sandbox” to attract health-conscious tourists from around the world.
  • According to the spokesman, Hua Hin and Cha-am will be touted as destinations for wellness tourism targeting tourists from neighbouring countries in Asean as well as from Europe, the Middle East, the United States and Canada.
  • Health-related products and services in both districts will be highlighted, along with the “Thailand Riviera” campaign to attract visitors to coastal destinations in the South, Mr Thanakorn said.
  • Efforts will be made to ensure tourists receive international-standard services, he said.
  • He said a notable trend has emerged among tourists around the world who are placing greater emphasis on health and wellness, and that Hua Hin and Cha-am are among wellness destinations that fit the bill.

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