Brand encouraging Aussies to quit their jobs

brand encouraging aussies to quit their jobs

Sumary of Brand encouraging Aussies to quit their jobs:

  • Contiki, a travel company that offers country-hopping tours across the world for 18-35 year olds, recently launched an unorthodox marketing campaign not only encouraging Aussies to quit, but one that shows them exactly how to do it.
  • Australia’s international travel ban was in place for almost two years when it was dropped on November 1.Skyscanner, a global aggregator travel site, also noticed similar trends in a recent survey it conducted.
  • In Skyscanner’s survey, 70 per cent of people said they were discouraged from international travel due to the uncertainty around the coronavirus pandemic and 44 per cent of Aussies were keen to get overseas in the next 12 months.
  • In response to the uncertainty, Skyscanner recently launched an interactive travel map that helps travellers navigate Covid restrictions across the globe.
  • The map has been used in excess of 38 million times and updates travellers on vaccination, testing and entry requirements for whichever country they are visiting.
  • Skyscanner Australia Country Manager Brendan Walsh said he hoped to see Aussies re-embrace travel and lean on the tech and information collated by experts in the field.

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