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New Virgin CEO Jayne Hrdlicka unveils new plan for airline

Virgin Australia’s new chief executive Jayne Hrdlicka has unveiled her grand plans to save the airline from its financial woes.

In a statement on Wednesday morning, Ms Hrdlicka said the new Virgin would target the mid-market of the aviation industry and would cater to price-conscious travellers wanting a premium experience.

“Australia already has a low-cost carrier and a traditional full-service airline, and we won’t be either,” she said, in reference to Jetstar and Qantas, respectively.

“Virgin Australia will be a mid-market carrier appealing to customers who are after a great value airfare and better service.”

Virgin Australia collapsed in April and went into voluntary administration following the onset of the coronavirus pandemic, with debts of 6.8 billion.

Camera IconVirgin Australia entered voluntary administration following the onset of the pandemic. Credit: News Corp Australia, NCA NewsWire/Christian Gilles

Ms Hrdlicka replaces Paul Scurrah as CEO who announced his resignation in October.

The former boss of rival airline Jetstar between 2012 and 2017 said the Adelaide COVID-19 cluster outbreaks highlighted the ongoing uncertainty plaguing the travel market, but demand for flights was improving.

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