Olympics 2020: can sports’ oldest brand survive the furore? Staging the Tokyo summer games despite …

olympics 2020 can sports oldest brand survive the furore staging the tokyo summer games despite widespread covid 19 fears could damage the 100 year old event forever

Sumary of Olympics 2020: can sports’ oldest brand survive the furore? Staging the Tokyo summer games despite widespread Covid-19 fears could damage the 100-year-old event forever:

  • Daniel Langer Daniel Langer is the CEO of the leading luxury, lifestyle and consumer brand strategy firm Équité (equitebrands.
  • com), and the professor of luxury strategy and extreme value creation at Pepperdine University in Malibu, California.

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