TAT urged to target rich crypto tourists

tat urged to target rich crypto tourists

Sumary of TAT urged to target rich crypto tourists:

  • TAT urged to target rich crypto tourists published : 24 Nov 2021 at 04:00 A new tourism ecosystem targeting global cryptocurrency holders could provide a huge boost to national GDP if the Tourism Authority of Thailand (TAT) shifted away from traditional marketing to attract new nano entrepreneurs.
  • Pawat Laupaisarntaksin Bitkub founder and chief executive Jirayut Srupsrisopa said that while Thailand’s GDP was around US$500 billion, the cryptocurrency market is worth over $3 trillion.
  • Speaking at the “Transform tourism with cryptourism” seminar yesterday, Mr Jirayut said such workers are becoming nano entrepreneurs or crypto nomads who seek a liveable place which can also offer travel experiences.
  • He said the TAT is in the process of building a new tourism ecosystem which utilises digital technologies to allow wealthy populations, including cryptocurrency holders, to channel their money directly to tourism operators without agents or brokers.
  • He said that as the majority of tourism operators are small or medium-sized businesses, they mostly have limited liability, thus TAT could act as guarantor by issuing utility tokens and recruiting partner hotels to allocate their room quotas as the asset-backed token.

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