Botswana: Tourism Product Diversification Project Starts

botswana tourism product diversification project starts

Sumary of Botswana: Tourism Product Diversification Project Starts:

  • Kasane — The Kasane/ Kazungula redevelopment project is meant to diversify the tourism product offering away from wildlife resources, says Minister of Environment, Natural Resources Conservation and Tourism, Ms Philda Kereng..
  • Speaking at the ground breaking ceremony for development of temporary offices at the Kasane Rural Administration Centre (RAC) recently, she said the project sought to add urban tourism and recreation as well as cultural heritage to the offering..
  • The objective was to maximize returns from tourism, create more opportunities for Batswana to participate in the sector and increase its contribution to GDP, she said..
  • She explained that infrastructure development, encompassing relocation of government offices and some residences, was one of the project’s key components..
  • Ms Kereng said the waste management plan had been developed with United Nations Development Programme (UNDP) support while the ministry had partnered with United Nations World Tourism Organisation (UNWTO) on formulation of the tourism master plan..
  • The plan would guide the new tourism product development linking it with Victoria Falls in Zimbabwe and Livingstone in Zambia, making Chobe an area of reference..
  • Project coordinator, Mr Jobe Ofetotse said it was conceptualised in 2012 when Botswana Economic Advisory Council recommended development of an integrated tourism strategy for the Kasane/ Kazungula area..
  • Mr Ofetotse said the strategy was aimed at positioning the area in readiness for the Kavango, Zambezi Transfrontier Conservation Park initiative as well as to inform efficient land use to support and encourage tourism related initiatives..
  • Sign up for free AllAfrica Newsletters He described the ground breaking ceremony as a key milestone in delivering on the objectives of creating a tourism destination and availing land for allocation that would go a long way in creating opportunities for citizen empowerment…

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