The city is launching a new tourism campaign to help combat its ‘racist’ reputation

the city is launching a new tourism campaign to help combat its racist reputation

Acting Mayor Kim Janey introduced a new tourism campaign for Boston that “boldly puts our people and our neighborhoods front and center for the very first time,” she said during a press conference at Hibernian Hall in Roxbury on Monday.

“Boston does have a reputation as being a racist city,” Janey said. “We all know that here. We all have a lot of work to do. I think we have come very far. I am standing here before you as the first black mayor of our city and first woman mayor and that symbolizes how far we’ve come.”

Travel and hospitality, Boston’s third-largest industry, has been devastated by the coronavirus pandemic, Janey said, and has a workforce that is 70 percent people of color. The campaign, “All Inclusive Boston,” is designed to provide an equitable recovery for the industry.

“This campaign showcases Boston as a city with a new generation of diverse entrepreneurs, innovators, and artists,” Janey said. “A city that is welcome to everyone.”

Advertisements across Boston, Massachusetts, New England, and the tri-state area will showcase Boston people and places.

“Boston is one of the hardest-hit cities” as a result of the pandemic, said Martha Sheridan, president of the Greater Boston Convention and Visitors Bureau…

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