Sumary of When Wine Drinkers Want Pinot Noir, Without The Pinot Noir:
- Pinot noir is one of the best-known, most easily recognized grape varieties for wine enthusiasts around the world.
- That was my experience last week, when I led a tasting for enthusiastic wine consumers of six different pinot noir wines from around the world.
- Everyone in the group showed up in order to taste a range of pinot noirs.
- What we learned collectively by the end of the sixth wine, however, was that “pinot noir” is a moving target.
- But the pinot noir wines in the lineup that they actually liked ended up fitting a taste profile that was far more similar to merlot or cabernet sauvignon in terms of texture, aroma and alcohol by volume (ABV).
- Over the course of the tasting, we challenged assumptions at two different levels: what consumers understand pinot noir to be, and what winemakers put into the bottle as pinot noir.