Lagunitas Launches A New IPA And NA Beer Just Got A Lot More Interesting

The world’s No. 1 seller of India Pale Ale has gone all-in on its latest IPA with the launch Dec. 1 of an alcohol-free version, a product called IPNA. “We’re really excited,” said Jeremy Marshall, who’s known as Lagunitas Brewing Company’s head “brewmonster”. “As the demand continues to grow for NA beer, it just seemed like a natural step.”

Here’s what you need to know about this groundbreaking NA with craft beer cred.

Lagunitas introduced its latest IPA, a non-alcoholic version designed to taste like a lot like its … [+] boozy counterpart.

Lagunitas Inspired by the ingredients

Marshall and his team actually know the hops farmers and grain growers who drive the industry leader’s mission to source quality ingredients. “There’s no better place to be than in the Yakima Valley during hops harvest,” said Marshall in a recent phone interview. “That amazing hoppy fragrance, that’s what we tried to recreate with this IPA.”

The variety of hops used in IPNA include Mosaic, Citra, Columbus, as well as Alberta, Canada-grown barley and crystal malt from Northern England.

The seed for the NA project was planted a few years ago when the crew was joking about how hops annoyingly get into everything during the brewing process. “Somebody said we should go ahead and make a hops flavored water,” Marshall said. That toss-off comment led to the development of Hoppy Refresher, a zero-calorie, zero-alcohol beverage that’s been on the market since the summer of 2019.

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From Forbes - December 1, 2020January 27, 2021