Starting today, Maestro Dobel becomes the official tequila of the PGA TOUR.
The PGA TOUR today announced a multi-year partnership with Maestro Dobel Tequila, which was named the first “Official Tequila of the PGA TOUR and PGA TOUR Champions.”
As part of the official marketing partner program, Maestro Dobel will participate at select tournaments across the United States with unique activations, and the tequila will be poured at hospitality and concession locations.
Founded by 11th generation tequila maker Juan Dobel, Maestro Dobel is known for producing modern, award-winning tequilas. The brand is considered an innovator in the category, having introduced Dobel Diamante as the first cristalino tequila and Humito, the first smoked tequila, to the global market.
“As innovators in the spirits category, and creators of Cristalino tequila, we are proud to celebrate another milestone as the PGA Tour’s first Official Tequila partner,” said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits, in a press release. “The TOUR approaches the game of golf with the same passion, skill and precision Maestro Dobel takes in crafting our award-winning range of tequilas…