Accelya has published “Airlines: A Path Back to Profitability” – a research-based assessment and report of commerce and retailing challenges and opportunities facing airlines today.
The report is the culmination of a study conducted by Atmosphere Research Group – an independent, strategic market research and advisory firm focused on the travel industry – for the Air Transformation Lab, which Accelya launched in September 2020 to explore the current state of airline commerce and uncover perspectives on a profitable future for the airline industry.
The report provides a sobering acknowledgment of the severity of the crisis according to airline executives, with 79% viewing the pandemic as the most challenging moment in their careers. In contrast, the report also notes that almost all airline professionals participating in the study (96%) believe the crisis has created opportunities for positive transformations to their business, particularly in the areas of commercial processes, commerce, and retailing technologies. 89% of airline executives believe the crisis will fundamentally change how their airlines do business over the next five years.
Among the findings are insights on the advantages of being leaner, less siloed organizations – the result of organizations being trimmed due to the pandemic…