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Breaking Travel News interview: Ito Tatsuya, marketing, Lotte Arai Resort

Having been recognised as one of the best ski hospitality providers anywhere on earth by World Ski Awards, Breaking Travel News here chats with Ito Tatsuya from Lotte Arai Resort to find out more

Breaking Travel News: Congratulations on your recognition as Japan’s Best Ski Resort at the World Ski Awards. Can you tell us how it feels to have won this prestigious honour?

Ito Tatsuya: I am very happy to receive such a prestigious award.

When I spoke with my boss, we decided to give this award our first try, and although it was a difficult process from application to winning this award, we are very happy to have won it.

We are a very young resort ski area; this is our fourth season since our grand opening in 2017.

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Compared to the leading resorts in Japan, we are inferior in terms of the number of users, name recognition and brand power in many areas, but I would like to take this opportunity to thank all the staff who have continued to do what they can from the start-up to this point in operation and marketing.

I would also like to thank all the Lotte Arai Resort fans around the world who have supported us as young and inexperienced ski resorts.

BTN: How useful are the World Ski Awards trophies when it comes to promoting Lotte Arai Resort to the global ski community?

IT: In the ski resort business, we understand that it is very difficult to make a comparative ranking with other companies.

There are ways to compare simply by the number of visitors and sales, or by the number of runways and trails, but is it the reputation of the resort to say that it is superior to others?

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