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Breaking Travel News interview: Lucia Švecová, owner, Hotel FIS Jasná

Having been recognised as one of the leading ski hospitality providers in Europe by the World Ski Awards, Breaking Travel News here chats with Hotel FIS Jasná owner, Lucia Švecová, about the prestigious title

Breaking Travel News: Congratulations – Hotel FIS Jasná has been recognised as Slovakia’s Best Ski Boutique Hotel by voters at the World Ski Awards. How does it feel to have won?

Lucia Švecová: It is a great pleasure and honour for us to be winners during this difficult year.

We are extremely thankful to all our employees, guests and friends for supporting us!

It is an important milestone for Hotel FIS Jasna to be the recognised for the fifth time as Slovakia’s Best Ski Boutique Hotel.


On the other hand, it is saddening that we cannot meet our colleagues at the annual World Ski Awards ceremony and exchange our experiences; however, this only makes us more excited for next year.

BTN: As you mentioned, this is the fifth year in succession the property has claimed the prestigious trophy. How useful are the World Ski Awards when it comes to promoting the hotel around the globe?

LS: This prestigious award is helping us grow our market expansion and increase the visibility of the hotel on a larger scale, as we have seen in the last years.

Being a family run hotel, we want to provide the best services focused on personalisation and create memorable experiences.

Winning this prize does not only give us assurance of it, but also facilitates to increasing our international presence.

BTN: How would you describe the mood in European ski tourism as we begin the season – is there much optimism the corner can be turned on the Covid-19 pandemic

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