As the world celebrates Earth Day 2021 on 22 April, the travel industry is sitting up and taking notice.
The annual event commemorating the need to protect the environment was first held in 1970; 51 years later, our planet is under threat as much as ever.
And this year, travel and tourism brands are getting in on the action too, with a number of schemes and initiatives launched to celebrate sustainability. Here are some of the best.
Qatar: Protecting sea cows
To coordinate with Earth Day, Qatar National Tourism Council (QNTC) announced it would be celebrating the country’s conservation work to protect its local population of dugongs, otherwise known as sea cows.
These aquatic mammals are the subject of an upcoming exhibition, “Seagrass Tales, Dugongs Trails” at the National Museum of Qatar, where visitors will be able to learn more about the sea cows’ history, the threats they face and what can be done to protect them.
Dugongs in the Arabian Gulf can be found in unusually large herds of up to 840, and research into what makes Qatari waters so attractive to them is ongoing.
Pellicano Hotels: Responsible luxury
Italian luxury group Pellicano Hotels has coincided the launch of its latest sustainability vision, Il Dolce Far Bene, with this year’s Earth Day…