hard rock signs lionel messi partnership

Sumary of Hard Rock signs Lionel Messi partnership:

  • The brand is kicking-off its anniversary celebrations by unveiling a new partnership with footballer Lionel Messi, who will serve as brand ambassador for the next five years, as the first athlete to partner with Hard Rock..
  • The partnership harkens back to Hard Rock roots, as the brand world-famous T-shirts came to fruition when the original London Cafe sponsored a local football team in the early 1970s….

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