Hotel grants couple 18 years of free stays for making a baby on Valentine’s Day

(CNN) — Let’s travel back in time to February 14 — Valentine’s Day.

A hip little hotel in British Columbia offered couples the chance to win 18 years of free accommodations if, roughly nine months following their Hotel Zed stay, they had a baby.

Nicole and Alexander Beshinsky and their three-and-half-year-old son are getting ready to welcome a new member to the family.

The Kelowna-based couple took advantage of Hotel Zed’s “Nooner” special this past February 14. Although Hotel Zed, which also has locations in Victoria and Tofino, has offered the four-hour “Nooner” special for the past five years, 2020 was the first year of this particular promotion.

The deal, which encouraged couples to check in from 10 a.m. to 2 p.m. for some nookie, followed some post-coital ping-pong in the lounge or perhaps a sexy soak in the outdoor hot tub, was a first for the Beshinskys.

It was also their first time staying at Hotel Zed.

The couple say they don’t even always get a chance to celebrate Valentine’s Day, owing to work conflicts and other challenges. Nicole calls the Nooner package “a great Valentine’s idea for parents because it makes childcare a little easier.”

Indeed, Hotel Zed CEO Mandy Farmer came up with the original Nooner idea when her kids were little, and she was struggling to find quality, child-free time with her husband. The prospect of a romantic tryst on February 14 was more appealing to her than a bouquet of carnations or a box of chocolates, so she took the idea to the board and they ran with it.

As to 2020’s baby-making incentive? Well, it seemed like a fun twist — the holiday is notoriously known for engagements, so why not conceptions?

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From CNN - December 3, 2020January 27, 2021