As Americans are increasingly vaccinated and looking toward a traveling future, the idea of the revenge vacation with a side of rejuvenation is taking hold.
Although the Center for Disease Control has yet to green light non-essential travel as a benefit of higher rates of vaccinations and lower rates of Covid-19 infections, travel industry executives are holding their collective breath and anticipating that a green, or at least a yellow light, is just over the horizon.
After the Spanish Flu epidemic of 1918, a new brand of tourism designed to promote wellness (although it was simply called “health” back then) was born. Travelers were told that vacationing at resorts in Arizona or Colorado, for instance, were beneficial for the quality of the air and the low rate of allergens. Holiday “camps” grew in popularity all over the US, and the idea of traveling by new routes for cars around the burgeoning openings of National Parks also took hold.
Today, travelers can look to studies like one done by the Global Commission on Aging and Transamerica Center for Retirement Studies in partnership with United States Tour Operations Association (USTOA) that showed that women who vacation at least twice a year are at lower risk of heart attack than women who travel once every six years…