JetBlue Looks To Set A New Standard In Transatlantic Coach Service

jetblue looks to set a new standard in transatlantic coach service

JetBlue Airbus A321 on the runway. JetBlue’s new transatlantic service from the U.S. East Coast to … [+] London is almost ready for takeoff.


With vaccinations up and quarantine barriers hopefully going down, JetBlue plans to launch transatlantic service this summer. The airline will fly its new Airbus A321LR craft to London from East Coast cities like New York or Boston. The pitch? They may be smaller planes—but even coach passengers will get upgraded service in comfortable seats with 32” of legroom.

JetBlue is limiting risk by deploying a handful of economical easy-to-fill planes. Seating capacity on a JetBlue A321LR is about 160; filling an Airbus A380 requires three times as many paying passengers. Still, competitors will not welcome a new entrant on the lucrative transatlantic route with open arms.

(Full disclosure: I own stock in American, Southwest and JetBlue.)

How will JetBlue stand out from all the other airlines hungry for international revenue? Of course, JetBlue is pushing a key revenue-generator, its popular and typically well-priced Mint Business Class seating. The ‘Transatlantic Mint Experience’ features 24 private suites, each with sliding door and custom seat cushions by Tuft & Needle…

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