Kenya: From the Bush to Cup – Tea Tourism Launched

The scintillating green swathes of tea plantations snake their way through Bomet and Kericho counties in the South Rift region in what gives local and foreign tourists breathtaking views.

Proximity of the tea plantations to Mau Forest complex and Maasai Mara Game Reserve, a global tourist attraction, makes a lifelong experience for those on safari.

It is in that backdrop that tea tourism — a new product in the sector — was launched at the weekend in Bomet.

With tea being Magical Kenya’s famous product, it is expected to attract a high number of foreign and local tourists.

Bomet is in a strategic position owing its proximity to Mara ecosystem, encompassing Mara Game Reserve.

Tea tourism has been perfected in Pakistan, China and India, with the product being a source of revenue stream for governments and stakeholders in the sector.

The Kenya government is keen on using the new tourism package to create employment opportunities and enhance growth of various industries related to the sector as part of inching forward towards achieving Vision 2030.

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From allAfrica - December 2, 2020January 27, 2021