When Montage International’s chief sales & marketing officer Chris Hamaway lost a $100,000 villa booking at one of his resorts because the potential customer couldn’t secure enough airline seats and didn’t want to venture into the opaque world of private jet charters, he knew there was a need to find a private aviation partner.
While these alliances have become common, his three-year search led him to realize he needed something different. “We didn’t want to be one of 27 logos on a web page offering a 5% discount with a bunch of fine print,” he says.
Discussions that started over a year ago ended this week at Van Nuys-based Jet Edge, the ninth-largest for-hire private jet operator in North America, which has over 90 super-midsize and large-cabin aircraft.
Montage International and Jet Edge plan to offer customized perks as part of their new global … [+] partnership. Picture is Cliff House, a private dining venue in Maui operated by Kapalua Bay.
While there are hard benefits you would expect, like free nights for members of Jet Edge’s Reserve jet card program – and special charter rates for customers staying at either Montage or Pendry properties – executives are hoping to deliver something more, something they believe others have missed…