New frontier: The future of tourism

new frontier the future of tourism

The COVID-19 pandemic couldn’t have come at a worse time for Japan’s tourism industry.

The nation was anticipating an influx of big-spending foreign travelers to the 2020 Summer Olympics in Tokyo. The quadrennial sporting extravaganza was postponed for a year, however, and is now slated to be held in July without any of the estimated 1 million overseas spectators in attendance.

Meanwhile, domestic travel has been hammered by wave after wave of virus infections that have led to a third state of emergency and a slew of restrictive measures adopted by a growing number of cities and prefectures, dealing crushing blows to hotels and travel agencies as well as air and ground transportation operators.

Now, with the country scrambling to tame a fierce fourth wave with new strains that are more contagious and a slow vaccine rollout that is likely to delay the recovery of the economy for years, the sector — considered to be a pillar of the government’s growth strategy — is wondering when it can see the light at the end of the tunnel. And when it does, what will the post-pandemic tourism landscape look like?

“Markets and consumption habits are disrupted in times of crises, but in the long term most of those changes are temporary,” says Hiroshi Kurosu, a research fellow at JTB Tourism Research and Consulting…

Want to know more click here go to source.

From -
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Site Language

Travel Categories

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.