Sumary of P&O Cruises debuts new ad as international return looms:
- A new television advert – entitled ‘What a night’ – has premiered across national broadcasting channels as P&O Cruises celebrates international holidays resuming September 25th.
- The variety of experiences which can be found on a P&O Cruises break and the unique and powerful memories which endure long after a holiday has ended are the themes covered in the new campaign, developed in conjunction with creative agency Snap and production company Some Such.
- The 40 second version of ‘What a night’, features a couple recounting holiday memories from P&O Cruises new ship Iona and will run until November.
- P&O Cruises president, Paul Ludlow, said: “A P&O Cruises holiday is all about variety of experiences which we were keen to convey in our latest TV advertising concept.