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Preparing for Lift-off: New airline Lift invites South Africans to choose look

Lift will take to the skies on 10 December, but the airline needs help in choosing its planes’ livery before it starts flying South Africans around the country.

Lift was co-founded by Gidon Novick, who started the hugely popular low-cost airline Kulula.com several years ago. South Africa’s newest airline will operate a fleet of three Airbus A320 planes.

AIRLINE WITH A FRESH APPROACH

Lift has said it wants to do things differently, something the airline’s founders believe will set it apart from competitors.

The airline’s staff will be kitted out in attire from online fashion retailer Superbalist. Passengers on Lift’s flights will be treated to coffee from Vida e Caffè in the morning and afternoon flights will offer wines from a selection of South African wineries.

LIFT OFFERS MORE FLEXIBILITY

A first for low-cost airlines, Lift will also allow greater ticket flexibility than other budget carriers. Passengers will be able to change or cancel flights without penalty, which the airline’s founders believe is an important feature that will distinguish Lift from its competitors.      

“Many travellers are seeking value when they book a flight. They want the freedom to change or cancel their flights should circumstances change.

“So, instead of cutting the prices, despite our prices remaining competitive, we are offering this added value service to our passengers,” Novick said.

PUBLIC PARTICIPATION IN AIRLINE’S NAMING

Before naming the new airline, Lift’s founders appealed to South Africans to submit suggestions for the name. A competition was held inviting the public to send in their suggestions. Winners would receive free flights if their suggestions were selected.

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