Qantas launches green tier initiative for frequent flyers

qantas launches green tier initiative for frequent flyers

Sumary of Qantas launches green tier initiative for frequent flyers:

  • It is designed to encourage and recognise Qantas’ 13 million frequent flyers for doing things like offsetting their flights, staying in eco-hotels, walking to work and installing solar panels at home.
  • They will be rewarded with benefits like bonus Qantas points or status credits.
  • Qantas said research showed almost two-thirds of frequent flyers want to be more aware of their impact on the environment and would like support in their efforts to be more sustainable.
  • While the program will not officially start until early next year, as of Friday frequent flyers who offset their flights, home and car, install solar panels or make a contribution towards protecting the Great Barrier Reef will see these actions go towards meeting their sustainability target as part of attaining green tier status.
  • Qantas Group chief executive Alan Joyce said sustainability was set to become a core part of the frequent flyer program and of the national carrier’s approach more broadly.
  • “This new green tier is a way of encouraging and recognising those who want to do their part by offering Qantas points or status credits, which we know helps shape customer choices.

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