Revealed: The 11 New Magical Towns Of Mexico

revealed the 11 new magical towns of mexico

It’s hard to think of anything being magical in 2020, but there’s something delightful about the idea of Mexico’s Pueblo Mágicos, or Magical Towns. These small towns are celebrated because they represent the architecture and customs of traditional Mexico. The Pueblo Mágicos program launched in 2001 to help shine a spotlight on Mexico’s charming, sometimes unsung, small towns. The first Magical Towns to earn the label included Mexcaltitán in Nayarit (which went off the list for awhile, but—spoiler alert—is back), Huasca de Ocampo in Hidalgo, Tepoztlan in Morelos and Real de Catorce in San Luis Potosí. 

Soon, at the annual Feria de Pueblos Mágicos—which will be a virtual event this year—11 more Magical Towns will be added to the list, bringing the number to 132. Here, we take a look at the 11 newest Magical Towns—and even if you decide not to travel to Mexico now due to the challenges of Covid-19, you’re definitely going to want to add these places to your travel bucket list.

A view of Ajijic village and the mountains on the north shore of Lago de Chapala—one of Mexico’s new … [+] Magical Towns.


Ajijic, Jalisco

Where it is: Set on the shores of Lake Chapala in Jalisco—a western state along the Pacific Ocean—Ajijic is one of Mexico’s most colorful towns.

Why it’s Great: This 16th century village is popular with expats: About 20,000 foreigners live here. They’re attracted to the low cost of living, the temperate weather and plenty of natural beauty.

Natural landscape with different species of birds in Mexico’s Isla Aguada lagoon.



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