Complaints about a Ryanair ad that suggested holidaymakers could ‘jab & go’ have been upheld by Ireland’s advertising watchdog.
After receiving 59 complaints, the Advertising Standards Authority for Ireland (ASAI) ruled that the ad was in bad taste and that it’s ‘likely that consumers would interpret the phrase “jab and go” as an unequivocal endorsement of vaccinating and travelling unconditionally’, according to a newspaper report.
In response, Ryanair said it would comply with the ruling, but described it as ‘baseless’.
Complaints about a Ryanair ad that suggested holidaymakers could ‘jab & go’ have been upheld by Ireland’s advertising watchdog
The ad featured a syringe and a small bottle labelled ‘vaccine’. The ad promoted flights to sunny European destinations and offered seats for £19.99 ($27), telling customers to ‘jab & go’.
A voiceover on the TV version of the ad said: ‘Vaccines are coming, so book your Easter and summer holidays today with Ryanair. One million seats on sale for €19.99 to sunshine destinations in Spain, Italy, Portugal, Greece and many more – so you can jab and go.’
Some argued it was misleading to suggest the vaccine would be rolled out across the population by the spring and that travel restrictions would be over.
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