Following the news of a successful experimental vaccine developed by pharmaceutical giant Pfizer, alongside German partner BioNTech, the travel industry was abuzz with hope. So much so, in fact, travel agency and search engine Skyscanner saw UK searches for travel next spring and summer increase week on week by 48 percent.
Similarly, TravelSupermarket saw holiday bookings increase around 64 percent during the seven-day period, Monday to Monday, from the initial Pfizer vaccine announcement.
There has also been a success for smaller, independent travel agencies too.
Rob Gower, manager of Northampton based luxury travel agency Dragonfly Traveller said there have been “good vibes” ever since the announcement.
“We’ve done some bookings this week which has been great because we have been a bit slow,” he told Express.co.uk.
“People are starting to think ‘actually things are getting a bit better, maybe I can just go somewhere, get a break somewhere’ so it is feeling a bit more positive.”
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However, though Mr Gower says that he “feels encouraged” by the promise of a vaccine, he points out that travel might not be as simple as booking a holiday to your chosen destination and jetting off.
This is particularly due to the fact many hotels already have backdated bookings, so may already be full.
“A lot of business that we had booked for 2020 we have moved to 2021, so that is live and it is booked,” he explained.