Viator and global digital travel platform Booking.com have today announced a new global partnership to showcase thousands of high-quality attractions, tours and activities.
Viator is a TripAdvisor company and leader in experiences with a marketplace of nearly 400,000 tours and activities around the world.
The integration with Booking.com will begin with key destinations in North America and Europe, with additional locations and inventory to follow over the coming months.
“Experiences are the most memorable part of any trip, and we’re delighted to bring more tour and activity options to Booking.com’s travellers, particularly as travel returns,” said Sarah Dines, vice president of business development at Viator.
“Bringing our experiences inventory to Booking.com’s massive audience of travellers is an exciting integration for travellers and tour operators alike.”
This integration marks the first time Viator and Booking.com have partnered on experiences, and will bring added value and increased choice to Booking.com’s customers as well as Viator’s global community of tour operators and providers.
Bryan Batista, senior vice president, trips division, Booking…