Visit Maldives Launches a Digital Marketing Campaign for South Korean Market

visit maldives launches a digital marketing campaign for south korean market

Visit Maldives has launched a digital media marketing campaign for the South Korean Market this March. This campaign is to be carried out for a period of 7 months and serves to position the Maldives as the leading travel destination through digital platforms that are popular in the target market. These platforms are Naver, Kakao Talk, Facebook & Instagram.

Naver is South Korea’s largest web portal and is frequently referred to as the “Google of South Korea” with over 200 million users. The channel will be used to provide updated information for travelers in their planning stage. This includes frequent searches about the destination such as Covid 19 status and restrictions, accommodation options and weather. Throughout the campaign, keywords and customized ads on this platform will increase destination exposure during peak seasons. Additionally, there will be weekly blog posts.

On Facebook and Instagram, content will be shared that serves to inspire travelers. Posts will feature scenic views of the Maldives and experiences unique to the destination. Moreover, the posts will also provide visual information on accommodation types and travel tips…

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